HTC to increase digital marketing spend by 250% this year, traditional marketing by 100%

HTC to increase digital marketing spend by 250% this year, traditional marketing by 100%

HTC doesn’t want to be “Quietly Brilliant” anymore. They want people to know about their devices. How do they plan on doing that? By increasing the amount of money they spend on advertising. How much more money are they going to spend this year versus last year? According to Focus Taiwan, the digital marketing budget will go up by 250%. The traditional media marketing budget will increase by 100%.

HTC says One preorders have “far exceeded” their original expectations

HTC says One preorders have “far exceeded” their original expectations

HTC’s 2013 flagship smartphone, the One, is going to make or break the company. I’m not being hyperbolic, rumor has it that Peter Chou, HTC’s CEO, told his employees that he’s going to step down should the One fail to gain any traction.

Qualcomm to help HTC market the One, because Qualcomm’s so awesome at advertising, right?

Qualcomm to help HTC market the One, because Qualcomm’s so awesome at advertising, right?

Qualcomm is an amazing company. They were one of the first to combine everything needed to make a smartphone into a simple package that anyone could then use to build a smartphone. Yet for some strange reason, Qualcomm has recently decided that the need to advertise the “Snapdragon” brand. You’ve probably seen their ads on a technology site or two, and maybe even a magazine.

Video: Here’s a review of the Sony Xperia ZL that gives you both the sweet and the sour

Video: Here’s a review of the Sony Xperia ZL that gives you both the sweet and the sour

Sony did something weird this year. They announced not one, but two flagship phones. Both have the exact same specifications, except the Xperia Z is waterproof and made out of glass, while the Xperia ZL is made out of plastic and likely won’t survive a drop in the toilet. Now I had a chance to play with the Z during my travels through Asia, but I never got to play with a live Xperia ZL. I manhandled a dummy unit, but that’s not the same.

The HTC Desire P and Q and great examples of why HTC’s strategy is unsustainable

The HTC Desire P and Q and great examples of why HTC’s strategy is unsustainable

HTC just announced two new phones for the Asian market, the P and the Q. You’re not going to care about either of them, but here’s a brief summary for the sake of the story: The P has a dual core 1 GHz processor, 8 megapixel camera, and a 4.3 inch 800 x 480 pixel resolution screen. It’ll cost $365 in China. Not much is known about the Q, except that it’s going to cost roughly $235 and have a 4 inch display.

If someone gets physical access to your smartphone, you’re screwed, lock screen or not

If someone gets physical access to your smartphone, you’re screwed, lock screen or not

Apple recently had to issue a software update to address a flaw that let anyone access private information on an iPhone if they followed a series of instructions that were widely circulated on the internet. Around the same time the iOS flaw was discovered, Samsung also ended up with egg on their face due to a similar issue. Now there’s a story floating around about Sony’s Xperia Z having a lock screen that can be bypassed.

Dear handset makers: Give me the best quality display you can buy, even if it doesn’t do 1080p

Dear handset makers: Give me the best quality display you can buy, even if it doesn’t do 1080p

Earlier today, just a handful of hours ago actually, I covered a rumor about the next Nexus that said the phone was going to ship with a 720p display instead of a 1080p panel. At first I was upset, furious even, but then I began trying to understand the logic behind the decision.

The Galaxy S II isn’t going to get Android 5.0, does that honestly surprise any of you?

The Galaxy S II isn’t going to get Android 5.0, does that honestly surprise any of you?

Earlier this week, the Samsung fan site SamMobile published a list of devices that would and would not get updated to the next version of Android. As expected, every high end phone to come out in 2012 is due to get the update.

The two year old Galaxy S II however, it’s only going to get Android 4.2.2.

Will the Nexus 5 skip the large 1080p screen trend and go for 720p and portability instead?

Will the Nexus 5 skip the large 1080p screen trend and go for 720p and portability instead?

A new rumor coming out of Phone Arena says that the next Nexus phone isn’t going to have a 1080p screen; it’s going to have a 720p panel that measures just 4.5 inches diagonal. The display is said to occupy 88% of the front of the device. To put that number into some perspective, the 5 inch screen in Sony’s Xperia ZL takes up “only” 76% of the front of the device.

Huawei is planning to launch a Samsung Galaxy S4 clone next month

Huawei is planning to launch a Samsung Galaxy S4 clone next month

Huawei, the Chinese handset maker that seems to announce a new flagship smartphone every other month, is allegedly going to unveil a device in April that pretty much has the exact same specifications as the Galaxy S4 from Samsung. There’s a 4.9 inch 1080p display, 13 megapixel camera, Huawei’s own K3V3 chip, which has four ARM Cortex A15 processors and an ARM Mali-T604 GPU, and to top it all off, there’s supposed to be a 2,600 mAh battery. All that power in a body that’s going to be 6.3 mm thick.