Facebook is going to hold an event on April 4th. That’s tomorrow. The invite, which was sent to several media outlets, including Engadget, says “Come See Our New Home on Android”.
If you’re a developer making mobile applications, then you want to know just what sort of devices your users actually use, right? Google, every two weeks or so, updates a web site that shows which versions of the Android operating system are in the hands of the people. Starting this month, Google is going to change how they collect their data.
When Samsung launches a new phone, it looks the same, regardless of the country you happen to be buying it from. The same thing can be said about the iPhone. The software might be tweaked a little for local tastes, but cosmetically speaking a European Galaxy or iPhone looks exactly the same as it does in Thailand or Malaysia.
DigiTimes, the Taiwanese rumor site that’s either totally right or hilariously wrong, says that Samsung has set themselves an internal goal of shipping over 500 million mobile phones this year. The company hasn’t said this publicly, but let’s do some math to see if the figure is reachable.
Hope those of you celebrating Easter have a wonderful time with your friends and family members. And to those who don’t celebrate Easter, the same message applies, hope you spend the next seven days having a great time with your friends and loved ones.
I’m terribly confused. HTC launched a high end phone called the Butterfly during the last quarter of 2012. A few short months later, they announced the One, the ultimate Android smartphone, at least until Samsung’s Galaxy S4 starts shipping. Now, according to the HTC’s Chief Marketing Officer Benjamin Ho, HTC is already working on a successor to the Butterfly that will retain the same Butterfly branding. Whether that means Butterfly II, I’m not exactly sure.
HTC doesn’t want to be “Quietly Brilliant” anymore. They want people to know about their devices. How do they plan on doing that? By increasing the amount of money they spend on advertising. How much more money are they going to spend this year versus last year? According to Focus Taiwan, the digital marketing budget will go up by 250%. The traditional media marketing budget will increase by 100%.
HTC’s 2013 flagship smartphone, the One, is going to make or break the company. I’m not being hyperbolic, rumor has it that Peter Chou, HTC’s CEO, told his employees that he’s going to step down should the One fail to gain any traction.
Qualcomm is an amazing company. They were one of the first to combine everything needed to make a smartphone into a simple package that anyone could then use to build a smartphone. Yet for some strange reason, Qualcomm has recently decided that the need to advertise the “Snapdragon” brand. You’ve probably seen their ads on a technology site or two, and maybe even a magazine.
Sony did something weird this year. They announced not one, but two flagship phones. Both have the exact same specifications, except the Xperia Z is waterproof and made out of glass, while the Xperia ZL is made out of plastic and likely won’t survive a drop in the toilet. Now I had a chance to play with the Z during my travels through Asia, but I never got to play with a live Xperia ZL. I manhandled a dummy unit, but that’s not the same.