Recently, Lenovo announced that it would be phasing out the ‘Motorola’ brand in the near future. The company also revealed that it would be streamlining its smartphone lineup by launching fewer number of phones this year, with all the high-end phones carrying the Moto branding and lower to mid-range handsets featuring the Vibe branding.
This led many to speculate that Lenovo will also be killing Motorola’s popular Moto G and Moto E lineup of smartphones. Speaking to The Verge, a Motorola spokesperson has confirmed that Lenovo and Motorola will not be retiring their Moto G and Moto E lineup of smartphones.
Although we are simplifying the combined Motorola and [Lenovo] portfolio, we have no plans to retire Moto G, our most successful smartphone, or Moto E,” a Motorola representative says.
The Moto G series of smartphone has been Motorola’s most successful smartphone ever, so it made little sense to begin with for the company to even think about retiring the lineup.
To make things clear, Lenovo will indeed be streamlining its smartphone lineup to launch fewer phones while covering all major markets where Motorola’s and Lenovo smartphones do well. This means that while the Moto’s lineup of smartphones will continue to live in the United States and Brazil, Lenovo will primarily sell smartphones under its Vibe brand in regions like China. Additionally, the ‘Motorola’ team over at Lenovo will be the one working on smartphones for both brands.[Via The Verge]