Lenovo to launch Moto X Force in India soon, invest in local manufacturing


Lenovo has today confirmed plans to launch the new Motorola Moto X Force — the international version of the Droid Turbo 2 — in India. The company also says it will begin manufacturing smartphones locally, and increase its R&D efforts in the country.

The plans are part of a new initiative Lenovo is calling “Make in India.” Heralded by Prime Minister Narendra Modi, it comes after the company has enjoyed huge success in the country, more than tripling its revenue target over the last three years.

“We will invest more in India, and not only in manufacturing,” announced Lenovo CEO Yang Yuanqing. “Almost all our PCs are made in India and we recently announced smartphone manufacturing also. We will invest in R&D also and that is my commitment to PM Modi.”

“In three years, we have reached a revenue of $2.5 billion (roughly Rs. 16,540 crores) in India compared to a target of $800 million (roughly Rs. 5,292 crores) when we came to this country which is fast evolving in the area of technology,” Yang added.

At the same event, Lenovo also unveiled its new crowdsourced logo, and the new tagline “Innovation never stands still.” The company is yet to confirm a specific launch date for the Moto X Droid, but we expect to hear more soon.