Sony’s smartphone business continues to struggle, but the company has still not given up on its Xperia lineup as it keeps launching new smartphones every six months. Now, as a part of its investor conference presentation in Tokyo, Sony has announced that it will no longer be launching ‘Premium Standard’ phones.
Sony Phones & Tablets: Specs, Models, News & Reviews
Sony has announced a new mid-range handset, which will arrive in the United States in the early part of 2017.
Along with its new Xperia lineup of smartphones, Sony also announced the Xperia Touch at MWC. An ultrashort throw projector running Android, the projector essentially turns any table or desk into an interactive surface.
Sony’s camera sensors are regarded as the best in the business, so it is not surprising that its camera sensors are found in smartphones with great camera performance like the iPhone 7, HTC 10, Google Pixel, and more. The company’s camera sensors have played a key role in pushing the imaging performance on smartphones every year.
With Android 7.0 Nougat finding its way onto more devices, Sony has officially announced its own rollout beginning now.
Sony has been the only OEM that continues to roll out sub 5-inch Android devices with flagship internals. While the likes of the Xperia Z1 Compact and Z3 Compact have not particularly done well for the company, it has not deterred the Japanese OEM from working on another miniature new flagship handset: the Xperia X Compact.
With Android 7.0 Nougat now officially rolling out to Nexus devices, manufacturers like Sony can start to plan ahead for which devices will be getting updated to the newest software.
Sony today provided a list of devices that it plans on updating to Android 7.0 Nougat. The announcement comes from the company just a day after Google released the final version of the OS for its Nexus devices.
The cracks are starting to show in the smartphone world, I believe. Under incredible pressure from Chinese manufacturers like Huawei/Honor, Meizu and Xiaomi, the old guard are having to change tack and try something different just to survive. So we had LG and its ill-fated detachable bottom module, and now Sony has abandoned its ‘three sizes’ strategy in favour of the same size but having three levels of specification, with the Xperia X the first to be available. Hmm…. While I applaud the choice of specs, I do think this ‘one (physical) size fits all’ strategy is potentially more confusing in the long run.
Earlier today, Sony announced that its X series of devices would be landing in the United States. And now there’s a new E series handset on the horizon, too.