Chinese company LeEco entered India in early 2016 amidst a huge marketing campaign. The company went on to launch a bunch of handsets at an attractive price and even quickly managed to launch its TVs with a decent ecosystem around them. However, things have not been looking well for the company as it has fired over 85 percent of its staff in India in the last few months.
Chinese company LeEco has been expanding rapidly in all directions. The company which originally started as a video streaming service in China has expanded to smartphones, TVs, and even autonomous driving vehicles in a span of just a couple of years. While the company used to first only sell its products in China, it has expanded to India and, more recently, to the United States. However, these aggressive expansion plans have left the company with very little cash as the co-founder of the company Jia Yueting has revealed in an internal letter.
The Chinese company LeEco has had its sights set on the smartphone market in the United States for quite some time, and the company has finally made a huge splash.
LeEco which is known for its overspec’d smartphones in China and India plans on making its debut in the United States next month. Besides smartphones, the company sells a wide variety of other devices including TVs and bicycles. It is, in fact, also working on a self-driving vehicle.
LeEco is a relatively new entrant in the fiercely competitive smartphone market. The company has limited presence in China, and outside it, India is the only other country where the company sells its smartphones. Recently, the company launched its latest budget handset, the LeEco Le 2, in India to take on Xiaomi’s popular Redmi Note 3.
LeEco, formerly Letv, is a fairly new entrant in the smartphone market, but the company has made a name for itself in China and India thanks to their blitzkrieg marketing. In India, the company recently launched its budget handset, the LeEo Le 2, to take on the massively popular Redmi Note 3 from Xiaomi.
In addition to the Le 2, LeEco also launched the Le Max 2 in India. Like its smaller and cheaper sibling, the Le Max 2 features a Snapdragon chipset, instead of a MediaTek chipset hat is found inside its Chinese variant.
LeEco, formerly Letv, launched its new mid-range handset in India: the LeEco Le 2. Successor to the Le 1s, the handset is among the very first smartphones in the market to ditch the 3.5mm audio jack in favour of a USB Type-C port.