A year on (from the P9) and a subtle shift in emphasis for the latest Huawei consumer flagship – the company has gone all out for the most profitable sector of the market, traditionally dominated by Apple with the iPhone. Here we have front-mounted fingerprint sensor and home control, rounded aluminium unibody that’s almost indistinguishable from the iPhone 6S, plus a raft of cosmetic options – and a suitably iPhone-like bump up in price by over £100. Which is not to say that the P10, reviewed here, isn’t a great little smartphone – it is. It’s just perhaps not the one you should actually choose.
Huawei’s P10 has had a rocky launch with customers discovering that the company is using slower eMMC 5.1 memory chips in certain units. Additionally, the lack of an oleophobic coating on the display has been another bummer for many.
Huawei today unveiled its latest flagship handset for the European market, the P10 and P10 Plus. Successor to the P9 from last year, Huawei has launched the P10 in two different variants this year to cater to a wider range of customers.