Samsung did not talk much about Bixby, its personal assistant, when it was unveiling the Galaxy S9 in Barcelona, Spain. Turns out though, Samsung has not given up on Bixby and the company has bigger ambitions with its personal assistant.
Bixby isn’t even a year old, seeing the light of day on the samsung-Galaxy S8 earlier this year, but Samsung is already prepared to start talking about Bixby 2.0.
When Samsung launched Bixby, its own AI-powered digital assistant, with the Galaxy S8 and Galaxy S8+, it received a lot of flak from consumers and reviewers alike for its poor functionality. Even worse, its much-anticipated voice functionality only arrived in September, months after the Galaxy S8 first launched with Bixby. And even then the voice functionality was limited to only two languages.
Just over a month after rolling out Bixby Voice functionality for Galaxy S8 and Galaxy S8+ owners in the United States, Samsung today expanded the voice capabilities of its digital assistant to over 200 markets. This includes markets like the U.K., Australia, Canada, and South Africa.
Almost a month ago, Samsung rolled out Bixby Voice support — its own voice assistant — for Galaxy S8 and S8+ owners in the US. Now, it looks like the company is working on finally launching its voice assistant globally.
It was recently discovered that Samsung has shelved the Bixby-powered smart Bluetooth speakers. A new report suggests that the company’s ambitions extend beyond just speakers and that it’s looking to release a new Bluetooth powered smart “earset” with Bixby on board. The report further adds that this earset will be announced alongside the Galaxy Note 8, which will be officially shown off on August 23.
Earlier this month, a report claimed that Samsung was working on a Bixby-powered speaker. Turns out, the company has decided not to go ahead with the plan.
Leading up to the Galaxy S8 launch, there was a lot of hype surrounding Samsung’s voice assistant: Bixby. Powered by the technology acquired by the Korean company from the acquisition of Viv Labs, Bixby’s natural language processing capabilities were supposed to give it an edge over the competition. However, the rollout of Bixby has been far from smooth, with Samsung only getting around to rolling out an early preview of Bixby’s voice recognition system last month.