Google introduced its Instant Apps initiative way back in 2016, and now the effort is getting a bit of a rebrand and a broader focus.
Since its introduction, Google’s Instant Apps feature has introduced more than 500 million apps, all of which will let an Android user instantly try them out before downloading and installing the full experience onto their phone. It’s a quick and easy way to try out an app before you commit to installing the entirety of it on your phone. And now that idea is extending to mobile games.
Today, at the start of the Game Developers Conference, Google has officially announced that it is rebranding its instant efforts to Google Play Instant, and now the idea encompasses games, too. There are just a handful to start, including titles like Clash Royale, Final Fantasy XV: A New Empire, and Words With Friends 2. You can see a full list here.
Now that these games support the Instant feature, it means that Android users will see a “Try Now” button next to the “Install” option on their phones. Tapping Try Now will gain instant access to a game, where there will be an “Install” button persistently present in the game, reminding the user to install the full game if they want the full experience.
Google Play Instant is in a closed beta right now, but Google says it plans on expanding to a wider audience soon.
What do you think of the Google Instant app idea, especially now that it includes games?
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