Motorola sold 1 million smartphones in India in 5 months


Earlier this year, Motorola re-launched its operation in India with the release of the dual-SIM Moto G, which it sold exclusively through Flipkart in India. The company then followed it up with the launch of the Moto E as well as the Moto X and again sold them exclusively via Flipkart.

The company’s strategy seems to be working as it has managed to sell a whopping 1 million units of all the three¬†handsets combined in India within five¬†months of its re-launch.

Thanks to its phenomenal performance, the company is now ranked among the top 5 mobile brands in India.

Magnus Ahlqvist, corporate VP, Emea & Apac, Motorola Mobility, who was in Bangalore, said the company’s performance was nothing but phenomenal. “It proves that the business model that we chose was a really strong one. I don’t think we have achieved anything similar elsewhere,” he said.

Motorola does not plan on changing its strategy anytime soon and will continue selling its devices exclusively via Flipkart for the foreseeable future.

By selling its devices only via an e-retailer, Motorola managed to keep its cost of operation and logistics down, which in turn allowed it to offer its devices at stellar prices.

Looking at the success of the Motorola-Flipkart partnership, many other Indian OEMs have also taken a similar approach of selling their smartphones and tablets exclusively through them.

[Via Times Of India]

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  • Richard Yarrell

    Pretty sad results honestly but for them guess it means something. They suck so bad it’s pretty comical truthfully.

    • makapav

      India shipped a total of 17 million smartphones in Q1 2014 ( So 1 million sold phones for a new entrant like Motorola is a pretty good number I would think for starters. As the brand reputation of Motorola for being a quality, stock Android, non-gimmicky innovator takes hold in India, I think it’s safe to say that we will see their market share soar between now and December. Personally, I am not ready to ditch the Nexus line for the Moto X+n line given that those phones are superior in almost every way compared to the Nexus (including getting Android updates before some of the Nexus lines!).

      • Sorry to be pedantic: 1 million in 5 months not a quarter. Agree that Motos are well built and offer a better stock Android experience than even top brands.

    • squiddy20

      I’d like to see you enter a completely new market, where most people: don’t know about your products, probably don’t trust you (because of being a new entrant), and don’t have a ton of money to throw around on a top-of-the-line smartphone; and do better than they did. Get a life.