Earlier this month, HTC unveiled a cheaper variant of its flagship handset in China featuring a plastic unibody design and without an UltraPixel camera — the One E8.
The phone was primarily intended at capturing the extremely price sensitive market of China and it looks like the company has succeeded in doing that by selling 50, 000 units of it in only 15 minutes.
Apparently, over 2 million unit of the handset have been pre-booked as well, but since pre-booking a handset does not require any kind of pre-payment, the number does not really carry much weight in terms of sale. However, it does show that the Chinese consumers have a lot of interest in the One E8 and that they cannot wait to get their hands on it.
This should not really come as a surprise since the One E8 is nearly $200 cheaper than the Galaxy S5 and the One M8 and yet packs the same specs as the latter, albeit minus the UltraPixel camera and aluminium unibody construction.
One can only hope that HTC brings the One E8 to other markets of the world as well, where it is bound to meet similar success with it.